The Philip Morris Anti Smoking Campaign Essay -- Essays Papers

The Philip Morris Anti Smoking Campaign Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins. In no way were they to advertise cigarettes, and they were mandated to help stop youth smoking. These requirements placed Philip Morris in a difficult situation. They needed to satisfy the courts, but at the same time also make their advertisements as unsuccessful as possible. To the joy of Philip Morris, Ogilvy explains that "the consumer perceives that the product is inferior and never buys it again" (103). The product is of course not a cigarette, in this case, but rather the message of the advertisement, "don't smoke". Through the use of dull visual features and two reversed advertising tactics, Philip Morris has successfully designed a campaign certain to reach no one. The side benefit of positive PR for the company, of course, was guaranteed regardless of the ad content. The first goal of this article is to attract as little attention as possible. At first glance, the eye finds no special focus point. We see two silhouettes seated at the far opposite ends of a small fishing boat out on a motionless river. It looks more like a mournful life insurance advertisement than anything else. The reader almost expects it to ask "Who will take care of your children?". There are no ... ...hat this awkward conversation was in fact their responsibility. The viewer is left feeling frustrated, overwhelmed, and unhappy. What better solution than to turn the page and gaze instead at a graceful Dorothy Hamill figure skater telling them to purchase a wonderful mysterious product named Vioxx? * Gramatically incorrect sentences used for style Works Cited Fowles, Jib. "Advertising's Fifteen Basic Appeals." Common Culture, 3rd Edition. Ed. Petracca, Michael, and Sorapure, Madeleine. New Jersey: Prentice Hall, 2001. 60-77. Ogilvy, David. "What's Wrong with Advertising?" Common Culture, 3rd Edition. Ed. Petracca, Michael, and Sorapure, Madeleine. New Jersey: Prentice Hall, 2001. 95-104. Solomon, Jack. "Masters of Desire." Common Culture, 3rd Edition. Ed. Petracca, Michael, and Sorapure, Madeleine. New Jersey: Prentice Hall, 2001. 46-59. The Philip Morris Anti Smoking Campaign Essay -- Essays Papers The Philip Morris Anti Smoking Campaign Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins. In no way were they to advertise cigarettes, and they were mandated to help stop youth smoking. These requirements placed Philip Morris in a difficult situation. They needed to satisfy the courts, but at the same time also make their advertisements as unsuccessful as possible. To the joy of Philip Morris, Ogilvy explains that "the consumer perceives that the product is inferior and never buys it again" (103). The product is of course not a cigarette, in this case, but rather the message of the advertisement, "don't smoke". Through the use of dull visual features and two reversed advertising tactics, Philip Morris has successfully designed a campaign certain to reach no one. The side benefit of positive PR for the company, of course, was guaranteed regardless of the ad content. The first goal of this article is to attract as little attention as possible. At first glance, the eye finds no special focus point. We see two silhouettes seated at the far opposite ends of a small fishing boat out on a motionless river. It looks more like a mournful life insurance advertisement than anything else. The reader almost expects it to ask "Who will take care of your children?". There are no ... ...hat this awkward conversation was in fact their responsibility. The viewer is left feeling frustrated, overwhelmed, and unhappy. What better solution than to turn the page and gaze instead at a graceful Dorothy Hamill figure skater telling them to purchase a wonderful mysterious product named Vioxx? * Gramatically incorrect sentences used for style Works Cited Fowles, Jib. "Advertising's Fifteen Basic Appeals." Common Culture, 3rd Edition. Ed. Petracca, Michael, and Sorapure, Madeleine. New Jersey: Prentice Hall, 2001. 60-77. Ogilvy, David. "What's Wrong with Advertising?" Common Culture, 3rd Edition. Ed. Petracca, Michael, and Sorapure, Madeleine. New Jersey: Prentice Hall, 2001. 95-104. Solomon, Jack. "Masters of Desire." Common Culture, 3rd Edition. Ed. Petracca, Michael, and Sorapure, Madeleine. New Jersey: Prentice Hall, 2001. 46-59.

Police Diversity Essay

Racial discrimination is an issue that so many professionals know about. Dealing with it may be the problem, but attempts to deal with it have been shown since the early times when it was noticed. According to Zeisel, there is evidence that the federal courts of appeal have been urged to take action on the administration of death sentences. Zeises notes that the death sentences in the federal courts, which he writes as a Florida experience, were administered discriminating against the black people (1981). In his writing, Zeisel states that two petitioners had provided evidence showing that the black offenders were being discriminated. The petitioners are, Maxwell V. Bishop who provided evidence to show that the black offenders were being discriminated against, and a petitioner in Spinkerllink v. Wainwright, who provided data showing that murderers of the white people were being discriminated against. This report by the petitioner from Spinkerllink indicated that there were high chances of murderers of the white to end up in death rows than murderers of the black people Zeisel, 1981). This though never received any action as the courts are noted to have refused to obtain evidence of racial discrimination. Zeisel notes that the data available in the criminal justice system of Florida, prove that there have been such kinds of discrimination (1981). This is a case that was identified in the 1980’s, but does it exist today? Has the system changed? Racial discrimination has been a major problem in most federal courts with most minorities, especially the black people, facing cruel judgments than the white people. Some reports indicate that more blacks are found behind bars than whites considering their number in the total American population. The people are few in number, yet if the number of people in prison is compared to the white people in prison, they are almost half the whites total. This is the aim of this paper. Analysis of data about arrests made in Florida will be done to determine if the minorities are arrested more and if still, there is racial discrimination. Data to be analyzed was obtained from the Florida department of Law enforcement, which was recorded in the year 2004 by UCR. Analysis Do minority commit more crimes? According to the statistics on arrests by age and race in Florida, there are several offenses for which the white, Indians and the black people were arrested. Whites constituted a bigger group of people arrested with a total of 672,987, this is followed by the black people who were a total of 351,871. The total Indians arrested were 1,496 (Department of Law Enforcement, 2005). There are some offenses that no Indian was arrested at all, for example bribery and embezzlement. Comparing this to the other groups, a total of 38 whites were arrested for bribery and 20 black people for the same offense. In the case of embezzlement, 363 blacks were arrested while 749 whites were arrested(Department of Law Enforcement, 2005. The offense categorized as miscellaneous had the highest number of offenders with 299, 442 white offenders, 159,378 black offenders and 1,034 Indian offenders. Drug arrest and simple assault also had high numbers of offenders. White people arrested for simple assault were 60, 018, while the black offenders in this case were 29,650, and the Indian offenders arrested for this case were 89. Drug arrests had these numbers; whites 84,829, black people 65,167 and Indians 112 (Department of Law Enforcement, 2005. These are examples from the data obtained about arrests made in the year 2004 under various offenses. Generally, the minority, which in this case is the black people, committed more crime. This is because the number of black people in Florida compared to the total population is small. Research reports show that in the year 2000, the percentage of non white people was 17. 8. The total population of Florida then was 15,982,824 (Schenker, 2008). From this data, it means that the non white people were only 2,844,943. This includes even the Indians. The population in the year 2007 is noted to be 18,680,367 indicating a growth of 16. 9%. This means that on average, each year, there was an approximate growth increase of 449,591 making an approximate of 177, 811,88 total population of Florida as at 2004. The rate of increase of the the non white population per year is approximated as 0. 31% (8,819) based on the fact that the total percentage increase of the total population by 2010 is 19. 8% (Schenker, 2008). This means that the total non white population based on the yearly increase was approximately 2,880,219 in 2004. If this population is compared with the approximated total population in 2004, then the number of non white people is small compared to white. This is proof that more blacks commit more crimes according to the data from the Florida Department of Law Enforcement. An example is in drug arrests. The number of white people arrested in this case is 84, 829. The total number of white people if approximated in the year 2004 was 14,900,969. From this the percentage of the white people arrested is 0. 569%. If this is compared to the number of black people arrested which is 65,167 on drug arrests, the percentage arrested to the nonwhite population is 2. 263%. This calculation is done using the total of non white people which includes Indians. If the number of Indians were excluded, then it means the total percentage would be higher. From this calculation, the number of black people arrested is higher by 1. 694%. How can this be judged? That these people commit more crimes? According to several sources, there have been so many cases of discrimination against black people living in America. This could just be a proof to it. It is though just an assumption since the number of people arrested cannot prove that the people are being discriminated against, though is a strong indication. Domnitiz and Knowles noted after research that black people were found to be guilty in police practices more than the white people. The economists note that â€Å"unbiased police practices as the police plans to do, can not prove that the guilt rates of motorists will be equalized among all races† This implies that however much the police try to show that they do not practice any racism in their policing, there is still knowledge by the public that there is racial discrimination in police practices. Domnitiz and Knowles indicated that motor vehicle search statistics show that the black motorists are singled out more that the white people (2006). The above case could therefore be considered as racial discrimination. Conclusion  From the above analysis, it is quite evident that there is racism. Just from the many sources that information is obtained, most of the cases are just indicating discrimination against the black people. In some sources though, black policemen were also found to be discriminative (Jaynes and Williams, 2007). This though is not indicated in the discussion but is an indication that even the black can discriminate against the other races. It may be therefore that, discrimination is due to the fact that the black are a minority. It is not easy to conclude this way though as there are other races in Florida too. What then can be the reason?

The Role of Setting in John Steinbecks Of Mice Men Essay

The Role of Setting in John Steinbecks Of Mice Men Throughout time man has encountered many trials and tribulations. One of these unpredictable changes was the depression era in the Western region of America. From the beginning to the end of the novel, Of Mice Men (1937), by John Steinbeck, life is portrayed as cruel and an insurmountable conquest. During the 1930s the worst economic collapse of the world occurred : the Depression. The setting throughout this novel sets the emotions high because of the hardships that were encountered by two men looking for work. These men were George Milton and Lennie Small. George was small and quick and hard of the face, and had sharp strong features (9). Lennie was the opposite a huge†¦show more content†¦This is telling of how the sand is soaking up the water and the temperature out side is blistering. In chapter two Steinbeck portrays bunkhouse as being not so cozy but because of the shortage of money the eight men had to sleep in the same room and only the bare necessities were given to them. Against the walls were eight bunks, five of them had blankets on them and the other three showing their burlap ticking. Over each bunk there was a nailed apple box that had two shelves which were loaded with soap, talcum powder and razors (34). This shows that all that you need is what you have and nothing more. There were no extra little things like candy or soda to fill someones desires because of the huge increase in American poverty. There happened to be playing cards that initialed gambling. Gambling became huge during the depression and so did prostitution. In the middle of the room stood a big square table littered with playing cards (34). These little details give a picture perfect description to the time that we are dealing with. Furthermore, Steinbeck gives a feeling of sadness and despair from the words of his novel in chapter three. He states Although there was evening brightens showing through the windows of the bunk, in side it was dusk. They called it the depression era for one reason: people became depressed. They wantShow MoreRelatedJohn Steinbeck: An American Writer During the Great Depression1315 Words   |  6 Pagescommon people, especially those at the very bottom of the society. (Wang, 2012) John Steinbeck (1902-1968), born in Salinas, California, is one of the most significant and representative American writers in that era. He is the winner of the Noble Prize for Literature in 1962. John Steinbeck’s living experience in California had a great influence on his writing. He grew up in one of the richest agricultural place. 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Just the contrary is true, it is one of the best film adaptations of a novel that I haveRead MoreThemes And Styles Of John Steinbeck s The 4033 Words   |  17 PagesJohn Buttiglione Mr. Bruno English IV Period 08 November 17, 2014 Themes and Styles of John Steinbeck John Ernst Steinbeck, Jr. was born on February 26, 1902 in Salinas, California. He spent the majority of his childhood there and readers learn about his home city and childhood in his works. Steinbeck wrote novels, non-fiction books, short stories, poetry, and plays. 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The realism used in Steinbecks works is not only effective in informing the reader of circumstances that should be changed, but this nineteenth century literary style also createsRead MoreThe Pursuit of the American Dream in John Steinbecks Of Mice and Men1967 Words   |  8 PagesOf Mice and Men is a short novel about the story of two migrant workers who are best friends during the Great Depression (Goldhurst 49). The setting is the Salinas Valley in California, and the majority of the characters are unskilled migratory workers who do what their name implies. They travel from towns and ranches and farms looking for work and eventually move on to find another job. John Steinbeck puts the spotlight on two migratory workers who dream to finally settle down by saving money to

Essay about girl interrupted review - 753 Words

One popular cultural myth about the mentally ill is the archetype of the quot;Sexy Crazy Girlquot;, which weve seen in movies, comic books, and music. Losing your grip with reality is not a glamorous subject, but thats not what you get from Girl, Interrupted. It is apparent that all the girls in the movie had some type of dysfunctional personality, and bad things happen to some of them, but it just did not seem realistic. First off, most of the patients prtrayed were young, which made the care facility look like a youth home rather than a mental institution. but only the main (well known) stars, (Jolie and Ryder) were focal piont. Ill also note that about half the young girls in the movie, Ryder and Jolie included, simply dont look†¦show more content†¦The movie seems to pay heavy homage to One Flew Over the Cuckoos Nest in using a character like Lisa, as she seems at first glance like the young female version of Randall McMurphy. Farther in, however, we discover that Girl, Interrupted is more aptly described as being completely the opposite... Lisa really is probably more messed up than anyone else in the ward. Jolie has gotten plenty of acclaim for her performance here, but I was never really taken in. It seems shes playing nearly the same sexy-vixen shes played in a few other films already; just this time, shes in a t-shirt, and occasionally gets tied to a bed. Itd be interesting to see Jolie really stretch beyond her type; maybe in a Jane Austen movie or playing a nun. Overall, Girl, Interrupted feels like a movie that couldve been rawer, more intense, and more confrontational... ie, a lot less Hollywood. I found myself wondering what this adaptation of Kaysens book wouldve been like if it had been done on a shoestring budget with unknown young actresses and a fledgling director. Some Folks Call it a Sling Blade, the short film by Billy Bob Thornton that led to the film Sling Blade came to mind. 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Minds may be altered through prescribed medication until they are faded husks of what they once were, As seen in both Susanna Kaysen’s Girl, Interrupted and Ken Kesey’s One Flew Over The Cuckoo’s Nest, those who do not conform to societyRead MorePsychological Analysis of Girl Interupted Essay990 Words   |  4 PagesRunning Head: BPD in Girl Interrupted Borderline Personality Disorder in Girl Interrupted Girl Interrupted is a movie based on Susanna Kaysen’s novel, which was inspired by her stay in a mental institution in the 1960s. Incidentally the main character, played by Winona Ryder, is named Susanna. She is eighteen years old and begins the movie by reflecting back on the events leading up to her visit to the psychologist. She has just graduated from high school and other than being an aspiringRead MoreEssay On Social Interaction895 Words   |  4 PagesSocial interaction is something that is seen in everyone’s lives. Though it is not thought of when thinking of children, but they need it for their social development. Studies contained in this literature review explore the different ways that social interaction is and has been seen through out the years. Future studies can be performed with the used of these studies. Such as the observations that will be performed as an assignment for the future. Social interactions of preschoolers with their teachersRead Mo reLanguage Used By Men And Women1484 Words   |  6 Pagesoverall more frequently than women, with 60% of the interruptions. Female to female: 4 Male to male: 5 Female to male: 3 Male to female: 9 The excerpt below of Chris speaking to his girlfriend demonstrated his power play when he not only interrupted Elaine, but also used foul language several times. This could be what Zimmerman and West (1975) describes as the â€Å"male display of dominance and female display s of submission† (Zimmerman West, 1975, p. 149). Elaine: Hey! I kinda want to checkRead MoreThe Changes of Behavior and Attitudes of the Class in To Sir With Love828 Words   |  4 Pagesencounters his class they are an unruly group of people who never manage to keep a teacher for long. They were mostly unkempt and scruffy and werent very well educated as Mr Braithwaite found out on his first day, Twenty-six of the class were girls, and many of their faces bore traces of make-up inexpertly or hurriedly re-moved, giving to their youth a slightly tawdry, jaded look#8230; The boys were scruffier, coarser, dirtier#8230; the same wary sullenness (PG 49 para.2) Palmer satRead MoreA Comparison of Two Film Adaptations of Hamlet Essay741 Words   |  3 Pages I was raped, the girl said to me overtaken with tears. I was taken by surprise and was at a complete loss for words. She had just taken one of the darkest secrets of her life and brought it out to the splendid light for just me to gaze upon. A little apprehensive, I responded, Im sorry. What is one to say at the revelation of such a horrid thing? Anything else I thought of saying sounded stupid and insensitive, so I opted for silence and hugged her to comfort her to the best of my ability

Grievance Procedures For Employee Satisfaction - 902 Words

Workplace environments will inevitably have disagreements or disputes, but these should not be the norm. Labor contracts generally have a grievance procedure to provide an â€Å"orderly system whereby both employer and union determine whether some action violated the contract† (Dessler, 2015, p.476). This procedure helps administer the day-to-day contract issues which may arise, but is not the avenue to negotiate new conditions or make changes to present ones. Giving employees an appropriate way to air complaints can considerably improve employee relations. Grievances may be a result of such things as â€Å"absenteeism, insubordination, plant rules, discipline, and dismissal† but other factors can contribute to frustration or a sense of unfair treatment within unionized and nonunionized employee groups (Dessler, 2015, p. 476). Grievance procedures contribute to employee satisfaction as well as, document a trail of activities and actions that may result in action on the part of the company. Grievances cost businesses time, money and loss of productivity, so it behooves employers and unions to have a clear understanding of the contract and the grievance procedures, in order to resolve disputes in a timely and orderly fashion. Grievance procedures differ from company to company and union to union. Grievance procedures may be as simple as a â€Å"two-step process or as complicated as six or more steps† (Dessler, 2015, p. 477). Therefore, it is important for the grievance procedure toShow MoreRelatedGrievance Procedure1523 Words   |  7 PagesDocument1THE GRIEVANCE AND ARBITRATION PROCEDURE OF THE UNITED STATES POSTAL SERVICE 1.docxTHE GRIEVANCE AND ARBITRATION PROCEDURE 1 The Grievance and Arbitration Procedure Cassandra L. Floyd Strayer University Professor D. Robinson Document1THE GRIEVANCE AND ARBITRATION PROCEDURE OF THE UNITED STATES POSTAL SERVICE 1.docxTHE GRIEVANCE AND ARBITRATION PROCEDURE Abstract This informative research paper will delve into the procedures used by the U.S. Postal Service concerning the grievance and arbitrationRead MoreGrievance Handling Procedure825 Words   |  4 PagesTHE GRIEVANCE HANDLING PROCEDURE Principles suggested by Indian Institute of Personal Management for addressing the grievance are as follows: †¢ A grievance should be dealt within the limits of the first line manager. †¢ The appellate authority should be made clear to the employee so that if he cannot get satisfaction from his immediate manager, he should know the next step. †¢ The grievance should be dealt with speedily †¢ In establishing a grievance procedure, if the grievanceRead MoreRelationship Between Hr Practices And Employee Performance1005 Words   |  5 Pagesimplemented in the organization to facilitate and retain its employees to attain maximum satisfaction and desired outcome. 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The grievance handling procedure of the organisation can affect the harmonious environment of the organisation.   The grievances of the employees are related to the contract, work rule or regulation, policy or procedure, health and safety regulation, past practice, changing the cultural norms unilaterally, individual victimization, wage, bonus, etc. Here, the attitude

A story About Ghost and Vampires free essay sample

Life of Pi is a story that is mainly focused on the aspect of survival. Being trapped together with Richard Parker, a Royal Bengal tiger, Pis odds seem to have been pulverized to nothing. Yet as the story progresses, Richard Parker begins to give Pl hope and a reason to survive. Pis will to survive returns; If he can survive while living together with a Bengal Tiger, he can survive anything. Although seeming a huge threat to Pl at first, Richard Parker unintentionally takes on the role of ghost and rotects Pl against the vampires that he faces, glvlng him moral support, and thus the will to survive. At the beginning of the story In part two, Pl Immediately faces his first vampire: the hyena. Being trapped on a lifeboat together with an Injured zebra, an orangutan and a hyena, It quickly becomes evident to Pl who stands at the top of the food chain. We will write a custom essay sample on A story About Ghost and Vampires or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It does not take long before this vampire starts to rejuvenate Itself by feasting on Pls companions. Right when the hyena has set its gaze on Pi, Richard Parker (the ghost) omes into play and kills Pis first vampire, unintentionally protecting Pi in the process. Though scared at first, Pi learns to deal with Richard Parker over time and eventually even becomes blessed with his presence. It was Richard Parker who calmed me down. It is the irony of this story that the one who scared me witless to start with was the very same who brought me peace, purpose, I dare say even wholeness. Chapter 57, page 204. Richard Parker proves to be Pis motivator again and again throughout the story, especially when Pi encounters his next vampire: the Pacific Ocean. The saying; the ocean gives and takes, can be taken quite literarily in this book. The ocean has given Pi basic offerings, food and water mainly, but seeps the life force out of him simultaneously with its strong razor sharp winds, bone crushing waves, and scorching sun. The ocean tries to break Pis spirit several times. For example when Pi spots a cargo ship, resulting in the slightest of hopes only to have it all taken away again as the ship passes and does not notice him. Richard Parker is yet again the one thing that keeps Pi going by merely being there and giving Pi moral support In the arkest of times. l love you! The words burst out pure and unfettered, infinite. The feeling fluttered my chest. Truly I do. I love you Richard Parker. If I didnt have you now, I dont know what I would do. I dont think I would make It. No, I wouldnt. I would die of hopelessness. Dont give up, Richard Parker, dont give up. Ill get you to land, I promise, I promise! Chapter 86, Page 294. Even though Richard Parker does not know It, he yet again serves as a tremendous motivator to Pl. Last but not least Pl meets his last vampire in Its purest form: the algae Island. Pl becomes enchanted with the Island and It almost seems Ilke he falls under some sort of spell or glamour, luring him Inside with Its delicious edible algae and fresh drinking water. Pl decides to spend his nights on the Island Instead of the boat, yet Is scared that Richard Parker might attack him in his sleep. He therefore decides to sleep In the trees and makes the gruesome discovery that the island feeds on its inhabitants at night.

Informative Speech Caffeine Essay Example For Students

Informative Speech Caffeine Essay Specific Purpose A specific purpose of the essay is to provide a wide audience with a set of facts and pieces of evidence related to the central nervous system stimulant of caffeine. The purpose of the paper includes discussing the history of this stimulant, its positive and negative influence on the organism of a human, and the consequences of the excessive consumption of this psychoactive substance that is contained in tea, coffee, chocolate, and other products. Central Idea The central idea of the Informative Speech Caffeine Essay is to discuss the caffeine consumption by people, and especially the consumption of tea and coffee, in order to obtain energy and experience a range of side effects on their health. Thesis Statement The modern society got used to consuming products that contain caffeine almost every day. Therefore, it is important to discuss that this strong stimulant has significant side effects on a human body, influences the way of how the body processes, and may have some negative side effects on a human organism caused by increased caffeine consumption. Introduction A significant majority of people consume such products as tea, coffee, chocolate bars, energy drinks, and other related products regularly. It is not a selected that some of them drink coffee and tea every day or even several times per day in order to obtain more energy, feel less tired, or focus on work projects and perform more efficiently. However, the point is that all these people consume the mentioned products that contain a strong stimulant of the central nervous system which is also known as caffeine. Body Paragraphs It is a well-known fact that caffeine is distinguished as a stimulant which is traditionally obtained from various plants, including their leaves, seeds, and many other parts. It increases attention to details, helps not to fall asleep, and be on alert when it is required. Therefore, people who work hard including drivers, office workers, and others, tend to consume caffeine products like tea and coffee. It is possible to take for example the average office worker who usually has limited time to meet deadlines. Every day, this person usually starts the morning with a cup of tea or coffee, having almost no time for breakfast. Throughout the day, this office worker drinks several cups of tea or coffee in order to get more energy, and complete tasks fast and efficiently. As a result, this person consumes a considerable amount of caffeine every day, causing a significant influence on the body and health. Throughout history, people believed in the positive effects of this stimulant. For sure, it is rich for oxidants and can prevent cancer and other diseases, increases concentration, and allows the human body to feel more energy. However, it is also important to remember that overconsumption of caffeine has a range of negative side effects that are serious enough as they are the reason that causes significant harm to human health in general. The negative side effects of caffeine consumption depend on the amount and frequency of caffeine consumption. Because of the fact that caffeine is a strong stimulator, it increases the heart rate, the frequency of urination, and stimulates the body to produce an increased amount of acids. This is how the body processes are affected gradually. In addition, caffeine increase the levels of dopamine, or, in other words, makes people happy. That is why the consumption of chocolate brings a lot of pleasure and forces people to distinguish products that contain caffeine as tasty. Dopamine makes people addicted to chocolate, coffee, and other related products, forcing them to consume more and more. Thus, dopamine and caffeine are usually bounded together, not allowing the consumers to get rid of their hazardous addiction. What is important, caffeine has the ability to neutralize the hazardous effects of cocaine and other drugs, providing significant help in drug intoxication cases. If a person has a tendency to spend a lot of time at work and consumes many cups of tea or coffee per day, it is a high time to visit a doctor. Because a lot of individuals consume caffeine products over the norm, their body experiences considerable harm. The stimulator causes headaches, increases nervousness, causes insomnia, and even hallucinations. In some cases, caffeine causes depression, stomach diseases, and chronic insomnia. For sure, caffeine is dangerous and causes such effects only in particular cases; nonetheless, it is necessary to remember about them in order to avoid health problems. Â   Conclusion Throughout history, people tended to think that caffeine is a positive stimulator that increases the level of energy and causes positive changes in how the body processes in general. However, it is important to remember that coffee, tea, and some other products contain this stimulator in different amounts and it is necessary to consume them in a limited number.