Tylenol Murders Essay Example for Free

Tylenol Murders Essay 1. If Johnson Johnson had decided to â€Å"tough out† the first reports of the deaths instead of recalling the product things would have gone differently for the company. Their customers would have felt like they were betrayed because the company didn’t do anything about the deaths. It was their job to make sure the product was not the only reason for the deaths and to also reassure their costumers that the capsules are safe to take. 2. They did a good job in responding to the first round of Tylenol murders. They could have giving a press release explaining how the Tylenol capsules were not the only factor for the murders, or showing the process of how the capsules are made and each ingredient that goes into them. 3. Tylenol has been in the business for a long time. If they proved that their capsules weren’t the cause of the murders I don’t see any problem in them reintroducing extra-strength Tylenol. In my opinion, they should have waited a certain period of time to take them out in the market again. Everyone was still trying to see the factors of the murders and having the company reintroducing the product rapidly was not such a good idea. 4. I think they did a good job by removing it fast because in that way the consumers could see that the company cared about them. If they had left the products on the shelves like if nothing had happened, then there would have been more chaos. People would judge Tylenol to the extremes and would not take them serious again since they didn’t do anything about it. 5. Johnson Johnson handled the public properly. The people in charge of the company addressed the media immediately and tried to do the best they could to stop the crisis. It was a good move to use the media as a weapon and because of that they were able to find a solution. 6. The media was pretty helpful when the Tylenol crises occurred. They responded to each of their messages and gave them the solution they needed. If the crises occurred today everything would have been worst. There is much more criticism nowadays than before. Tylenol’s prestige and reputation would have been ruined forever. No one would trust them because I am sure the media would have giving them the worst criticism ever. 7. These sections demonstrate how Johnson Johnson are interest in the safety of their customers. They want the best for them and want to help them in any way they can. They have these sections to show how they want their product to be the best and see the reaction they get from their customers. If a new health scares appears again, they would manage it much better. Now they have everything to prove that they want to satisfy their customers and not harm them. Also they are move involved with the public and are much more concerned with what they produce, so a new scandal would be strange.

The Philip Morris Anti Smoking Campaign Essay -- Essays Papers

The Philip Morris Anti Smoking Campaign Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins. In no way were they to advertise cigarettes, and they were mandated to help stop youth smoking. These requirements placed Philip Morris in a difficult situation. They needed to satisfy the courts, but at the same time also make their advertisements as unsuccessful as possible. To the joy of Philip Morris, Ogilvy explains that "the consumer perceives that the product is inferior and never buys it again" (103). The product is of course not a cigarette, in this case, but rather the message of the advertisement, "don't smoke". Through the use of dull visual features and two reversed advertising tactics, Philip Morris has successfully designed a campaign certain to reach no one. The side benefit of positive PR for the company, of course, was guaranteed regardless of the ad content. The first goal of this article is to attract as little attention as possible. At first glance, the eye finds no special focus point. We see two silhouettes seated at the far opposite ends of a small fishing boat out on a motionless river. It looks more like a mournful life insurance advertisement than anything else. The reader almost expects it to ask "Who will take care of your children?". There are no ... ...hat this awkward conversation was in fact their responsibility. The viewer is left feeling frustrated, overwhelmed, and unhappy. What better solution than to turn the page and gaze instead at a graceful Dorothy Hamill figure skater telling them to purchase a wonderful mysterious product named Vioxx? * Gramatically incorrect sentences used for style Works Cited Fowles, Jib. "Advertising's Fifteen Basic Appeals." Common Culture, 3rd Edition. Ed. Petracca, Michael, and Sorapure, Madeleine. New Jersey: Prentice Hall, 2001. 60-77. Ogilvy, David. "What's Wrong with Advertising?" Common Culture, 3rd Edition. Ed. Petracca, Michael, and Sorapure, Madeleine. New Jersey: Prentice Hall, 2001. 95-104. Solomon, Jack. "Masters of Desire." Common Culture, 3rd Edition. Ed. Petracca, Michael, and Sorapure, Madeleine. New Jersey: Prentice Hall, 2001. 46-59. The Philip Morris Anti Smoking Campaign Essay -- Essays Papers The Philip Morris Anti Smoking Campaign Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins. In no way were they to advertise cigarettes, and they were mandated to help stop youth smoking. These requirements placed Philip Morris in a difficult situation. They needed to satisfy the courts, but at the same time also make their advertisements as unsuccessful as possible. To the joy of Philip Morris, Ogilvy explains that "the consumer perceives that the product is inferior and never buys it again" (103). The product is of course not a cigarette, in this case, but rather the message of the advertisement, "don't smoke". Through the use of dull visual features and two reversed advertising tactics, Philip Morris has successfully designed a campaign certain to reach no one. The side benefit of positive PR for the company, of course, was guaranteed regardless of the ad content. The first goal of this article is to attract as little attention as possible. At first glance, the eye finds no special focus point. We see two silhouettes seated at the far opposite ends of a small fishing boat out on a motionless river. It looks more like a mournful life insurance advertisement than anything else. The reader almost expects it to ask "Who will take care of your children?". There are no ... ...hat this awkward conversation was in fact their responsibility. The viewer is left feeling frustrated, overwhelmed, and unhappy. What better solution than to turn the page and gaze instead at a graceful Dorothy Hamill figure skater telling them to purchase a wonderful mysterious product named Vioxx? * Gramatically incorrect sentences used for style Works Cited Fowles, Jib. "Advertising's Fifteen Basic Appeals." Common Culture, 3rd Edition. Ed. Petracca, Michael, and Sorapure, Madeleine. New Jersey: Prentice Hall, 2001. 60-77. Ogilvy, David. "What's Wrong with Advertising?" Common Culture, 3rd Edition. Ed. Petracca, Michael, and Sorapure, Madeleine. New Jersey: Prentice Hall, 2001. 95-104. Solomon, Jack. "Masters of Desire." Common Culture, 3rd Edition. Ed. Petracca, Michael, and Sorapure, Madeleine. New Jersey: Prentice Hall, 2001. 46-59.

Police Diversity Essay

Racial discrimination is an issue that so many professionals know about. Dealing with it may be the problem, but attempts to deal with it have been shown since the early times when it was noticed. According to Zeisel, there is evidence that the federal courts of appeal have been urged to take action on the administration of death sentences. Zeises notes that the death sentences in the federal courts, which he writes as a Florida experience, were administered discriminating against the black people (1981). In his writing, Zeisel states that two petitioners had provided evidence showing that the black offenders were being discriminated. The petitioners are, Maxwell V. Bishop who provided evidence to show that the black offenders were being discriminated against, and a petitioner in Spinkerllink v. Wainwright, who provided data showing that murderers of the white people were being discriminated against. This report by the petitioner from Spinkerllink indicated that there were high chances of murderers of the white to end up in death rows than murderers of the black people Zeisel, 1981). This though never received any action as the courts are noted to have refused to obtain evidence of racial discrimination. Zeisel notes that the data available in the criminal justice system of Florida, prove that there have been such kinds of discrimination (1981). This is a case that was identified in the 1980’s, but does it exist today? Has the system changed? Racial discrimination has been a major problem in most federal courts with most minorities, especially the black people, facing cruel judgments than the white people. Some reports indicate that more blacks are found behind bars than whites considering their number in the total American population. The people are few in number, yet if the number of people in prison is compared to the white people in prison, they are almost half the whites total. This is the aim of this paper. Analysis of data about arrests made in Florida will be done to determine if the minorities are arrested more and if still, there is racial discrimination. Data to be analyzed was obtained from the Florida department of Law enforcement, which was recorded in the year 2004 by UCR. Analysis Do minority commit more crimes? According to the statistics on arrests by age and race in Florida, there are several offenses for which the white, Indians and the black people were arrested. Whites constituted a bigger group of people arrested with a total of 672,987, this is followed by the black people who were a total of 351,871. The total Indians arrested were 1,496 (Department of Law Enforcement, 2005). There are some offenses that no Indian was arrested at all, for example bribery and embezzlement. Comparing this to the other groups, a total of 38 whites were arrested for bribery and 20 black people for the same offense. In the case of embezzlement, 363 blacks were arrested while 749 whites were arrested(Department of Law Enforcement, 2005. The offense categorized as miscellaneous had the highest number of offenders with 299, 442 white offenders, 159,378 black offenders and 1,034 Indian offenders. Drug arrest and simple assault also had high numbers of offenders. White people arrested for simple assault were 60, 018, while the black offenders in this case were 29,650, and the Indian offenders arrested for this case were 89. Drug arrests had these numbers; whites 84,829, black people 65,167 and Indians 112 (Department of Law Enforcement, 2005. These are examples from the data obtained about arrests made in the year 2004 under various offenses. Generally, the minority, which in this case is the black people, committed more crime. This is because the number of black people in Florida compared to the total population is small. Research reports show that in the year 2000, the percentage of non white people was 17. 8. The total population of Florida then was 15,982,824 (Schenker, 2008). From this data, it means that the non white people were only 2,844,943. This includes even the Indians. The population in the year 2007 is noted to be 18,680,367 indicating a growth of 16. 9%. This means that on average, each year, there was an approximate growth increase of 449,591 making an approximate of 177, 811,88 total population of Florida as at 2004. The rate of increase of the the non white population per year is approximated as 0. 31% (8,819) based on the fact that the total percentage increase of the total population by 2010 is 19. 8% (Schenker, 2008). This means that the total non white population based on the yearly increase was approximately 2,880,219 in 2004. If this population is compared with the approximated total population in 2004, then the number of non white people is small compared to white. This is proof that more blacks commit more crimes according to the data from the Florida Department of Law Enforcement. An example is in drug arrests. The number of white people arrested in this case is 84, 829. The total number of white people if approximated in the year 2004 was 14,900,969. From this the percentage of the white people arrested is 0. 569%. If this is compared to the number of black people arrested which is 65,167 on drug arrests, the percentage arrested to the nonwhite population is 2. 263%. This calculation is done using the total of non white people which includes Indians. If the number of Indians were excluded, then it means the total percentage would be higher. From this calculation, the number of black people arrested is higher by 1. 694%. How can this be judged? That these people commit more crimes? According to several sources, there have been so many cases of discrimination against black people living in America. This could just be a proof to it. It is though just an assumption since the number of people arrested cannot prove that the people are being discriminated against, though is a strong indication. Domnitiz and Knowles noted after research that black people were found to be guilty in police practices more than the white people. The economists note that â€Å"unbiased police practices as the police plans to do, can not prove that the guilt rates of motorists will be equalized among all races† This implies that however much the police try to show that they do not practice any racism in their policing, there is still knowledge by the public that there is racial discrimination in police practices. Domnitiz and Knowles indicated that motor vehicle search statistics show that the black motorists are singled out more that the white people (2006). The above case could therefore be considered as racial discrimination. Conclusion  From the above analysis, it is quite evident that there is racism. Just from the many sources that information is obtained, most of the cases are just indicating discrimination against the black people. In some sources though, black policemen were also found to be discriminative (Jaynes and Williams, 2007). This though is not indicated in the discussion but is an indication that even the black can discriminate against the other races. It may be therefore that, discrimination is due to the fact that the black are a minority. It is not easy to conclude this way though as there are other races in Florida too. What then can be the reason?

The Role of Setting in John Steinbecks Of Mice Men Essay

The Role of Setting in John Steinbecks Of Mice Men Throughout time man has encountered many trials and tribulations. One of these unpredictable changes was the depression era in the Western region of America. From the beginning to the end of the novel, Of Mice Men (1937), by John Steinbeck, life is portrayed as cruel and an insurmountable conquest. During the 1930s the worst economic collapse of the world occurred : the Depression. The setting throughout this novel sets the emotions high because of the hardships that were encountered by two men looking for work. These men were George Milton and Lennie Small. George was small and quick and hard of the face, and had sharp strong features (9). Lennie was the opposite a huge†¦show more content†¦This is telling of how the sand is soaking up the water and the temperature out side is blistering. In chapter two Steinbeck portrays bunkhouse as being not so cozy but because of the shortage of money the eight men had to sleep in the same room and only the bare necessities were given to them. Against the walls were eight bunks, five of them had blankets on them and the other three showing their burlap ticking. Over each bunk there was a nailed apple box that had two shelves which were loaded with soap, talcum powder and razors (34). This shows that all that you need is what you have and nothing more. There were no extra little things like candy or soda to fill someones desires because of the huge increase in American poverty. There happened to be playing cards that initialed gambling. Gambling became huge during the depression and so did prostitution. In the middle of the room stood a big square table littered with playing cards (34). These little details give a picture perfect description to the time that we are dealing with. Furthermore, Steinbeck gives a feeling of sadness and despair from the words of his novel in chapter three. He states Although there was evening brightens showing through the windows of the bunk, in side it was dusk. They called it the depression era for one reason: people became depressed. They wantShow MoreRelatedJohn Steinbeck: An American Writer During the Great Depression1315 Words   |  6 Pagescommon people, especially those at the very bottom of the society. (Wang, 2012) John Steinbeck (1902-1968), born in Salinas, California, is one of the most significant and representative American writers in that era. He is the winner of the Noble Prize for Literature in 1962. John Steinbeck’s living experience in California had a great influence on his writing. He grew up in one of the richest agricultural place. 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The realism used in Steinbecks works is not only effective in informing the reader of circumstances that should be changed, but this nineteenth century literary style also createsRead MoreThe Pursuit of the American Dream in John Steinbecks Of Mice and Men1967 Words   |  8 PagesOf Mice and Men is a short novel about the story of two migrant workers who are best friends during the Great Depression (Goldhurst 49). The setting is the Salinas Valley in California, and the majority of the characters are unskilled migratory workers who do what their name implies. They travel from towns and ranches and farms looking for work and eventually move on to find another job. John Steinbeck puts the spotlight on two migratory workers who dream to finally settle down by saving money to